Digital Consumer Trends in Pharma 2022
Inside the strategies Cleveland Clinic, UCLA Health, and Bon Secours Mercy Health used to improve RN well-being and engagement, despite declining rates nationally.
Use of the web has been ingrained into the modern-day journey to care. To drive conversions, future-minded brands must reexamine their digital presence and “owned” online properties. From there, they can identify where to bridge existing gaps in the patient journey.
Digital Consumer Trends in Pharma 2022
A Press Ganey Special Report
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A Press Ganey Report
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~50%
research prescriptions, medications, and medical devices on brand websites
© 2022 Press Ganey Associates LLC
~90%
would find it helpful if pharma sites had built-in physician directories
83%
would be more likely to use (or recommend) a brand site with a doctor directory
Consumers today expect a streamlined and simplified path to care. The pharmaceutical and life sciences sector is uniquely positioned to help patients find and access information—and the right treatment.
Press Ganey recently asked 1,000+ healthcare consumers about their digital behaviors, preferences, and expectations related to pharmaceutical and medical device brands. The findings provide a roadmap to help brands better serve patients’ needs, win consumer trust, and drive business growth.